"We would never run our client campaigns this way..."

After analyzing hundreds of agency P&Ls, I've noticed something fascinating:

The same agency owners who are absolutely RUTHLESS with client performance... completely abandon that mindset when it comes to their own finances.

They tear apart client campaigns with surgical precision:

• Testing every headline variation

• Killing underperforming ad sets without hesitation

• Demanding weekly performance reports

• Refusing to accept anything below benchmark KPIs

Yet these same owners:

• Continue paying for software subscriptions they barely use

• Invest in the next "game-changing" course that sits unwatched

• Hire consultants whose advice never gets implemented

• Make financial decisions based on what "feels right"

Sound familiar? You're not alone.

The Psychology Behind This Disconnect

I've seen this pattern hundreds of times. Agency owners who can recite client ROAS to two decimal places... yet can't tell me where their cash is actually going each month.

Why?

Because you've been trained to be objective about client work. It's business.

But your agency? That's personal. That's your baby. And that emotional attachment is costing you thousands every month.

The Raw Numbers That Should Keep You Up At Night:

• The average agency unknowingly bleeds 22-38% of revenue on investments that never pay off

• Most agencies have 5-7 monthly subscriptions they haven't used in 90+ days

• Your "investments" in coaching, consulting and tools have an actual ROI of negative 60%

• Most agencies could increase owner compensation by 40%+ just by eliminating profit-killing expenses

This bad habit is costing you thousands of $ every month. It has to stop.

In my latest video, I break down exactly how to apply the same campaign thinking to your agency finances:

• The 90-day rule that eliminates financial waste

• How to identify which "investments" are secretly draining your bank account

• Why those constant reinvestments are killing your profits without you feeling it

The Most Painful Truth: While you're worrying about getting that next client, the fastest path to higher profit is probably cutting what you're already paying for.

If you own an agency, watching this will be the highest ROI activity you can take this month.

Let me know what you found!

Joey

P.S. If any of this made you uncomfortable, that's a sign you need to watch this video. The agencies that fight this reality the hardest are typically the ones leaking the most profit.